Client Name: TEND Magazine/Toronto Film School
Objective: Concept, branding, and layout for a magazine about farming and gardening through the lens of queer culture. The publication highlights the importance of creating visibility for queer identities within a traditionally masculine and patriarchal field of work, and celebrates these identities while doing so.
Design Approach: Modern and edgy, yet friendly and inclusive. Aesthetic is clean-cut and artistic, uses a lot of contrast. Features full page, high resolution colourful photographs and portraits that showcase and celebrate the queer community. Layout is simple and uncluttered which highlights the largescale photographs and quality of the copy.
