Client Name: Magis Custom Cars/Toronto Film School
Objective: A logo system that blends modern precision with iconic retro styling for Magis Custom Cars, who specialize in custom-built classic muscle cars and hot rods.
Design Approach: With a modern yet timeless feel, the identity is designed to be versatile, familiar, and represent the world of possibility in the customization work that Magis specializes in. Inspired by the power, freedom, excitement, and adventure that the company strives to create for their clients, and realized through a balance of joyful passion, and the meticulous care and expertise that are hallmarks of the brand.